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The company has long been registered; The equipment is already on the way; Packaging and raw materials have also been determined - concentrated hydrochloric acid caustic soda needs to be imported, but the volume is not a problem; The factory is optimistic about a few, and I will determine it after the year; Workers, the production workers have also selected a few good students from the Physics and Chemistry Workshop, and they will come to work after the year; As for the packing lady, it is very easy to find; The training is also very simple, after all, it is a simple job, and there is no technical content. Now it's all about the market. The market is mainly three, China, Japan, Nanyang, as for other places to be handed over to agents first. There is no exposition in China, so we have to develop one city by one, and the five most prosperous treaty ports of Tianjin, Shanghai, Guangzhou, Wuhan, and Niuzhuang (Yingkou) are the focus. These people have to be selected well, and they need simple training before they can be released.

As for how to open the market, it is necessary to take a two-pronged approach, on the one hand, it is propaganda and several series of reports in the newspaper: one is a series of reports, how to know, who knows, how to pay attention to it, you should find someone who writes detective novels to make it up with ups and downs, exciting, so that everyone will talk about it; The second is to make an international series of impact reports, how do foreigners see it, how they go from disdain to sudden attention, and finally to love it, which is a must-have for every meal; There should also be a report in the palace, how MSG was sent in, what the effect was, how Guangxu and Cixi Lafayette evaluated, this must have a real evaluation; On the other hand, the work of the sales points at each port, not only to sell goods, but also to advertise more, so that everyone knows the magic of MSG.

Yang Rui said endlessly, Zhong Guanguan could only remember the main points, and everyone listened to it more suspensefully, Yu Huizu reacted half-loudly and said: "It's like telling a story and selling MSG." ”

Yang Rui laughed and said: "It's to tell a story and sell MSG, it's best to make up a legend or myth or something, you see where there are famous mountains in Ningbo?" ”

Yu Huizu shook his head.

Yang Rui was not discouraged, and said: "Ningbo is not a mountain, that's it, just say it's in the sea, you see what legends of the sea immortals are in Ningbo, just like the Journey to the West in the carp to repay the kindness and other routines, saying that MSG is a fisherman, just like ......that."

Yang Rui finally thought of the words, "A certain village girl, the family is in the middle of the road." For the sick mother to go fishing, after catching a small fish and a big fish out of the mouth to ask her to put the small fish, the girl remembered that her parents put the big and small fish together, the big fish in order to repay the favor on the fifteenth day of each month to spit out the monosodium glutamate from the belly of the fish, handed over to the girl to sell for money, the bully was told to rob, and then was led into the water by the big fish to drown, and finally the big fish was dying and lived for a short time, and then Brother Hanzhang appeared, bought the monosodium glutamate and studied it for 7749 days and finally succeeded. Yang Rui finally said that he was tired, took a long sip of water, and continued: "This time for the Chinese New Year, Zixun will find a good-looking village girl, give her some samples for her to sell, and arrange a bully from other places to act." How's it going? ”

Yu Huizu, Zhong Guanguan and Yu Zixun are still stupid, they have never seen such a book compiler, everyone is stunned. Yu Huizu was old after all, he opened the folding fan with a folding fan, pinched his beard and nodded: "Okay, this story is good, where do you think it is?" ”

Yang Rui smiled: "Aren't those legends all like this, first of all, you must be a filial son and a filial daughter, and be kind, and there must be a bully, and then the ending must be that evil will be rewarded with evil, and good will be rewarded." Yang Rui, as a descendant, has seen a lot of legendary stories that ordinary people like to see, this kind of story is basically what is the technical content, and according to the analysis of brand management, if you want to become a famous brand, you must have your own "history". Which of those big brands in later generations is not the early story of a large number of company brands, even if it is made up, there must be some intriguing stories of the initial period, so as to make those "fans" talk about it and build brand loyalty.

Suddenly, he said again: "This is still a shortcoming, change it, let's say it's a daughter-in-law, filial piety to her in-laws fishing, what about men, don't go home at night, fool around every day, and fall into the middle of the family." Later, since he had MSG, the man was honest, waiting for food at home every day, and the man was now secretly talking nonsense and being known by the bullies. Yang Rui smiled with satisfaction and said, "If you make it up like this, we will buy more MSG." ”

Yu Huizu and the others were completely dizzy, and hurriedly wrote it down, and the porcelain vase also changed its appearance, highlighting the mythical story of this divine fish repaying the favor. The text also has to be changed by an old pedant, and the whole story must be twisted and moved. At this time, Yang Rui couldn't help but think of the literati of the society, if they were there, they would be able to catch them, but unfortunately they all went home for the New Year.

"Next up is Japan." Yang Rui began to mention Japan: "What Japan will do will be determined after the expo." This Jincheng can let him do it first, and he can let him be the exclusive agent, but it will not take a long time to sue him for this exclusive agency agreement. I'll go over and have a look at it when the time comes, and it's better to see a few more. Also, do you have any familiar international students or friends in Japan and Nanyang? Especially what is the situation in Nanyang, we don't know anything if we don't know anything without familiar people. ”

Yu Huizu had just entered the mall, and there were many fellow villagers in the social circle, who knew any Nanyang people, and shook their heads and said no, Yang Rui had no choice but to say: "Forget it, then we have to see if Japan can find it." He asked Yu Zixun again: "That Jincheng Club should wait for our equipment to be installed before coming, the time should be in mid-March." We still have to order equipment in May, otherwise the output will not be enough. ”

Yu Huizu felt that Yang Rui's thinking was too jumpy, how could he talk about equipment again. asked: "How many catties can this MSG sell in a year, why do you have to order equipment?" Besides, we don't have much money until May. ”

Yang Rui said: "I have already thought about it, Jincheng will have to pay a certain amount of deposit if he comes to sign a contract to become an agent, and if other businesses require an agent to pay a deposit in the future, we will use the money to order equipment." The product price difference between agents and non-agents should be widened, so that those people will pay the margin when they see that they are good agents to make money. With these deposits in hand, we can also control these agents to avoid their disobedience. "Margin is one of the big killers for manufacturers against distributors, and it cannot be used.

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