Sunday, May 1.

Pei Qian is once again at a café near the school, where today he is going to meet a new game producer.

The 1.8 million quota allowed by the system to pay tuition fees is currently only 1 million, and 800,000 yuan is left unspent.

Therefore, Pei Qian asked Assistant Xin to look for a designer who had done some failed projects and had a certain reputation at the same time, and wanted to learn a little successful experience.

As for what should be a certain reputation while failing, this is because Pei Qian wants to exclude the interference of personal ability factors as much as possible.

If a producer is a failure and useless himself, on the one hand, the system does not allow him to pay so much tuition, and on the other hand, his failure factors are not prominent enough to learn.

If a person is full of failure factors, then which one does Pei Qian learn? Isn't it in vain if what is learned is an inconsequential factor?

You have to find the kind of designers who have the ability and successful experience, and the failure factors in them will be very obvious, as if they are directly "highlighted", which is easy to learn.

He An mainly talked about the reasons for the success of the Tengda project, which for Pei Qian was a mistake book and a large-scale error correction exercise;

Today, this big guy is mainly talking about his own failure experience, which is a standard exercise book for Pei Qian.

Wouldn't it be enough to combine what He An said with what the producer said today?

And asked the two bigwigs to give him a lecture, successfully digested 1.8 million, and also learned the professional knowledge of game production.

If you can pass the assessment of the system at the time of settlement, you will be able to make a losing game in the future based on what you have learned......

Isn't it bloody?

Compared with He An's form of "talking about the wrong question", today the big guy will directly "talk about the standard answer", and for Pei Qian, the knowledge of losing money will be easier to absorb.

Therefore, Pei Qian is looking forward to this meeting!

Not long after arriving at the café, the game producer arrived.

"Hello Mr. Ma! I'm Qiu Hong. A man with long flowing hair who looked to be in his thirties shook Pei Qian's hand cordially.

Before coming, Pei Qian had already roughly checked the resume of this Qiu Hong.

Unlike He An's glamorous resume of an ancient giant, Qiu Hong's game production career can be said to be quite bumpy and fateful.

His resume can be seen as a template for the prime generation of the current domestic game market.

Entered the industry around 2001, and after entering the industry, he entered a large domestic game company as a numerical planner, and successfully developed a successful Xianxia-themed terminal game, of course, it is a krypton game.

Two years later, with a successful project resume, he jumped to another game company, as the main planner and developed a Western fantasy background terminal game, the project hit the street, and the development was a whole year, but the final test data was extremely poor, and he had no choice but to die.

After that, he changed to a game company and continued to be the main planner of the production of a kryptonite game with the theme of a national war, which was a success, and successfully won the proud result of a monthly turnover of more than 100 million.

This national war game can be regarded as an evergreen, although the revenue declined after half a year, it still maintained its operation for three years, and also accumulated a good reputation for Qiu Hong.

With the prestige accumulated by this project, Qiu Hong decided to set up his own business, found and invested in the establishment of a game company, developed a kryptonite mobile game, and hit the street again.

At present, because his game project has failed, Qiu Hong is a little disheartened, and he is in a state of wanting to distract himself from doing nothing, so when he heard that someone spent 100,000 yuan to listen to his own lecture, he readily agreed and came to Jingzhou.

For Qiu Hong's resume, Pei Qian is very satisfied.

To sum it up: stand tall enough, fall hard enough!

This is obviously focused on the field of domestic krypton games, and five or six years ago, he has already achieved a monthly turnover of more than 100 million yuan as the main planner, which is very proud.

And Qiu Hongzhi's two failures don't seem to have failed because of money.

The first time he failed, the company he jumped to was wealthy, and he was ready to spend a lot of money to create a masterpiece that looked like that era, and there was no shortage of money at all;

The second time he failed, he also got enough funds from investors to start a business, and he was also not short of money.

But even so, Qiu Hong, who has a successful game experience and has a lot of accumulation in the game industry, still failed to start a business.

The investment is huge, the losses are heavy, and tens of millions of funds are directly lost, which is very in line with Pei Qian's expectations!

Pei Qian firmly believes that in Qiu Hong's experience, there must be something worth learning and learning from!

The waiter brought coffee, and the two of them chatted over a drink.

Qiu Hong briefly introduced his resume, and from the perspective of attitude, the difference between him and He An is very obvious.

He An is obviously the kind of giant and successful person in the industry, and he has crushed nine out of nine designers in the industry in terms of qualifications, and he gives lectures based on interest, and the old man has a kind of arrogance.

Even if "Ma Yang" asks him to teach at the price of 200,000 a class, He An will resolutely tell what he wants to say, if you like to listen or not, if you don't listen, I will leave.

Qiu Hong is completely different, although he has a successful experience, he knows that he is not a top game producer in the game industry, so he is very polite, and he is willing to talk about whatever the "Mr. Ma" on the other side wants to hear.

After all, Qiu Hong is a numerical planner, and only makes domestic krypton games, most of the designers of this type have a significant feature, that is, they will not get along with money.

Qiu Hong felt that since this "Mr. Ma" paid the price of 100,000 yuan for a class to attend the class, and also included round-trip air tickets and other expenses, it was the same as the relationship between the krypton local tyrant player and himself, an absolute parent.

It is definitely necessary to do everything possible to meet the needs of "Mr. Ma".

Therefore, when listening to "Mr. Ma" say that he wanted to listen to his own failure experience, Qiu Hong was not angry, but just confirmed it and readily agreed.

"It's okay, since Mr. Ma wants to hear it, then I'll talk about it."

"But there's one thing I want to make upfront."

"If I talk about successful experiences, I will definitely spend a little time to prepare, after all, every success story is a combination of countless success factors, and every success factor must be clarified in order to restore the whole picture of this successful game."

"But failure is much easier to talk about, and I don't need to take the time to prepare."

"As the saying goes, 'the embankment of a thousand miles collapses in the anthill', many times you make 99 choices right, but only one wrong choice will still lead to failure."

"Analyze the cause of failure, just find the most critical failure factor in the failed project, and you can do it."

Qiu Hong drank coffee while telling "Mr. Ma" about his teaching ideas, and his attitude was very clear, that is, to obtain the consent of "Mr. Ma" as much as possible.

Pei Qian was very happy: "Great, I just want to learn the lesson of 'collapsed in the anthill', please be sure to talk about it!" ”

Qiu Hong nodded: "Okay, then in the next courses, I will talk about a key factor that will cause the project to fail in each class." I believe that Mr. Ma's ingenuity will definitely be able to avoid it well, or come up with a solution. ”

Pei Qian showed a smile: "That's a certainty." ”

Qiu Hong took a sip of coffee and sorted out his thoughts a little: "Then in today's first lesson, I want to start with a more basic, but most easily overlooked aspect. ”

"Project Management."

"The biggest difference between games, movies, animation and other industries, compared with self-media, is that they are industries that require close division of labor and cooperation."

"In other words, no matter how good you are, it's useless, and if your colleagues are a group of people who fish and mess around, no matter how good your ideas are, you can't make them."

"Even a talented game producer needs a strong production team to turn their designs into successful game projects."

"And people are inert, and many employees in the game project just regard their position as a job to earn a dead salary and support their families, and do not regard it as a career they are fighting for, so most of the time, their enthusiasm for work is suppressed by themselves."

"At this time, the means of project management have become the top priority."

"One of the big reasons why I have made successful projects and failed to start my own business is that I lack the ability to manage projects."

"As a result, the development plan I had made at the company was always completed smoothly and was delayed by a week at most. In my own company, the development plan was always delayed, and even after many delays, the game I made still didn't meet my own expectations. ”

"Each department has all sorts of reasons to blame each other, and it seems like everyone has done their part, but if you look closely, they don't seem to be pushing the whole project forward. Everyone delayed a little bit, and the development schedule of the project completely collapsed......"

Pei Qian listened silently, with a fascination on his face.

Good...... So envious!

Look at other people's employees, the boss doesn't have to say anything, he will touch the fish!

And what about Tengda's employees? The boss is here desperately encouraging everyone to paddle and fish, and as a result, they try their best to work overtime one by one!

It's just that apart from envy, Pei Qian didn't learn any practical methods from this valuable experience of failure.

According to Qiu Hong, a failed project management will make the company a mess, and no matter how awesome the design is, no one can cooperate, and it will not be able to do it at all.

But at this time, Pei Qian had doubts.

I haven't done any project management at all, have I?

So why didn't my employees become monolithic, instead of being a mess?

The needle can't be pricked, the water can't be splashed, I can't find a breakthrough when I want to find it!

Pei Qian was very fascinated by what Qiu Hong said, but when he heard it, he still didn't know what he was going to do.

According to Qiu Hong, his failure lies in not doing enough, not using project management well to motivate employees, or in other words, not effectively supervising lazy employees.

But Pei Qian pondered, Qiu Hong just didn't do enough, and he didn't do anything!

Not only did I not supervise the employees positively, but I also supervised them in reverse, and drove all those overtime dogs home!

It stands to reason that I've already exceeded my task, so why is it counterproductive?

Is there something wrong with me, or is there something wrong with my employees?

It's bald......

()

The whole book