Regarding the current situation of the hosting gym, Pei Qian only has four words.

Unacceptable!

Obviously, all the regulations have been posted at the door, and these fitness coaches have been explicitly forbidden to pull customers, and they have set such unreasonable prices and bundled them with fish takeaways......

Even the customers of the original gym have moved to other gyms.

Why are there so many customers, why!

Pei Qian was very unconvinced, and he wanted to ask Guo Licheng to find out.

Guo Licheng had just finished teaching a student, and when he saw Mr. Pei enter the door, he hurriedly greeted him.

"Mr. Pei!" Guo Licheng was full of smiles.

Don't you have a smile, the gym used to be empty, no one cared, Guo Licheng could only sit in the rest area in addition to practicing by himself, very boring.

What now? There's work done!

For the first time, Guo Licheng felt that there was work to do, and it was a happy thing.

When he worked at other gyms, he had almost all of his daily classes, but this gave him a feeling of exhaustion rather than fulfillment.

This exhaustion comes from three main sources:

First of all, the personal trainer in the training process mainly plays the role of supervision and accompaniment, after customizing the training plan for the students, staring at the students must do enough bench press or how many groups of fixed movements, when the students gradually become familiar with it, the personal trainer is just staring at the sidelines, it is completely a pure physical work rather than technical work, there is not much sense of achievement.

Secondly, private tutors should always bear the mental pressure of selling classes in the process of work.

Finally, because the schedule is very full, the coach himself has no time to exercise, so he can only wait for the gym to get off work in the evening for more than an hour, and the diet may not be well guaranteed, and he will feel tired over time.

But now, the fatigue that Guo Licheng once felt completely swept away!

This model of hosting the gym is not completely customer-ignoring, but flexible teaching, helping novices correct their movements when they get started, and when the novices have fully adapted to it, the coach does not need to stand on the sidelines.

In this way, the time saved by the coach can be used to coach others, or to practice a little and take a break on his own.

At the same time, there is no need to think about how to sell courses, and there is no excessive interest relationship with students, so the coach can guide customers without psychological burden, and customers do not need to be wary of the coach is here to promote, and the relationship between the two will be much more harmonious.

In addition, the fish takeaway provides fitness meals and the managed gym does not allow overtime, these coaches have all been fully rested, and their work is no longer painful, and they can better enjoy the happiness brought by fitness at work.

Therefore, Guo Licheng and the coaches are full of energy and motivation.

After I finished practicing, I had nothing to do, so I naturally thought about how to provide better service to customers, and enthusiastically guided those newcomers.

Of course, Pei Qian can't see this information for the time being.

He could only vaguely feel that Guo Licheng's complexion seemed to be better, and his mental state had also improved.

Pei Qian is now clearly more concerned about the profitability of the gym.

"Why are there so many people in the gym? Didn't you say that you weren't allowed to do marketing to attract people? So where do these customers come from? You can't just come to the door yourself, can you? Pei Qian's expression was full of vigilance.

Guo Licheng was a little dazed: "Mr. Pei, we really didn't do anything, they really came to the door by themselves." ”

"Isn't that what you expected?"

Pei Qian's face was dazed: "? ”

Guo Licheng explained: "Mainly because of the sign you put up! ”

"What's wrong with the sign?" Pei Qian instantly felt that something was wrong.

Guo Licheng explained with some excitement: "Your notice board is so exquisite!" ”

"We all thought that this sign would have a dissuasive effect on customers, but we didn't expect that on the contrary, not only did it not dissuade customers, but it attracted a group of people!"

"A student from Handong University passed by in front of our store, and although he was persuaded to quit by the price, he saw the content on the sign and thought it was very interesting, so he took a photo and sent it to his classmates."

"The rules of our gym made these people shine, so it quickly attracted the attention of a group of young people!"

"Of course, the vast majority of people are out of a kind of onlooker mentality and do not plan to consume, but there will always be some customers who are not sensitive to price will come to experience, that is, these current customers!"

Pei Qian froze.

Only then did he realize that he seemed to have made the mistake of empiricism!

Before the fish Internet café set up a sign at the door, it did have an immediate effect, and for a long time everyone saw the price and left, and no one cared about the fish Internet café.

Later, the fishing Internet café became popular, mainly because of Chen Lei, and Chen Lei was attracted to be a resident singer mainly because of Zhang Yuan, which had nothing to do with the billboard.

Therefore, Pei Qian has always felt that placing the sign at the door is a good way to dissuade customers.

But now he suddenly realized that the content of the notice board in the fishing Internet café and the gym is different!

The price is written on the notice board of the Internet café, including the price of the Internet and the price of the drink, and the customer will only have a feeling after seeing it, that is, it is expensive, and it will not feel novel, and there is no sharing or spreading at all.

However, the billboard of the managed fitness is written on the charging model, which is not only expensive, but also includes bundled sales of fitness meals, mandatory fitness plans and other content.

After customers see it, their first reaction is not that this price is very expensive, but that this model is very interesting!

Because that's not what other gyms do.

Such a maverick rule will of course spark discussion, and some curious people will naturally come to take a look.

In other words, the sign at the entrance of the Touching Fish Internet Cafe is fine, but the sign at the door of the managed fitness is problematic, and the problem is big!

Pei Qian, who realized his mistake, turned a little pale, and said after a moment of silence: "Remove the billboard." ”

Guo Licheng thought for a while: "Mr. Pei, do you mean that the news has initially spread, and the purpose of attracting nearby customers has been achieved, and the billboard will be removed to further attract more guests?" ”

Pei Qian: "......"

It doesn't work, and it doesn't work to withdraw, so what kind of trouble is it!

Pei Qian decided not to dwell on this issue anymore, and said with a little melancholy: "So...... You're not going to tell me the gym is going to turn a profit, are you? ”

Guo Licheng was stunned for a moment, and then shook his head: "Turn losses into profits? Mr. Pei, you are too optimistic, this is where to go. ”

"I mean, managed fitness is in a good position right now, it's better than it was at the beginning, but it's too early to say it's going to turn a profit."

"You see a lot of people right now, but don't forget, it's Sunday."

"The gym is at its peak on Sunday, and if it's a weekday day, the gym becomes very deserted."

Hearing this, Pei Qian let out a sigh of relief, and there was a feeling that there was no endless road.

It's okay, it's okay, it scared me!

I thought I was going to make a profit, really, a false alarm.

Pei Qian wanted to drink something, but there was no tea and coffee in the gym, only pure water, so he had to take a glass of water and drink it casually.

If you think about it, if it's just a little more crowded on Sundays and it's still deserted, it seems acceptable.

After all, the gym itself is fully equipped and the coach is responsible, even if the price is unreasonable, there will always be a few customers who are not sensitive to the price to pay for it.

As long as this kind of customer is relatively small and the profit cannot support the expenses, it will be fine.

Pei Qian relaxed a little.

But then he became vigilant again.

Although it is still far from being profitable, it is not a problem for so many people to go to the gym on weekends, and it is easy to create a false impression that "the gym is very hot".

This is absolutely not a no-go!

Pei Qian feels that the current persuasion model of the gym is not perfect, and he should work hard to get a multi-insurance policy, so that he can be sure.

But how...... Pei Qian himself didn't have any good ideas.

He decided to ask Guo Licheng.

"Is there a way to make the weekends less crowd at the gym?"

Guo Licheng was stunned for a moment: "Mr. Pei, do you mean to optimize the passenger flow according to the carrying capacity of the gym, so that resources can be more fully utilized and provide customers with a better experience?" ”

Pei Qian was silent for two seconds: "...... Pretty much. ”

Guo Licheng showed a surprised expression: "I wanted to report this matter to you before, but I didn't expect you to take the initiative to ask." ”

"It seems that you also have a deep understanding of the operation model of the gym!"

"In fact, this problem is also common in other gyms."

Pei Qian was curious: "Oh? So how did they solve it? ”

Guo Licheng said: "They don't solve it. That's why I'm hesitating to report this to you. ”

"Other gyms don't care as long as they fool customers into getting a card, and they don't care about the actual number of people in the gym. Sometimes during peak periods, such as weekends and the like, the entire gym is completely overcrowded, with queues for equipment, runs, and even showers. ”

"At this time, it is completely dependent on the customer's 'spontaneous adjustment', taking the initiative to wait in line, or picking a time with fewer people. But even so, most customers have no choice but to come on weekends. ”

"Some customers don't want to come to the gym because of the crowd, and they are even more in the middle of it, anyway, the money for the annual card has been paid, and the gym can't wait for you not to come."

"So, it's a common problem."

Pei Qian nodded: "Then what do you think, how to solve this problem?" ”

Guo Licheng hesitated for a moment and said: "To be honest, I have thought of a way, that is, the cost is a bit high, and the customer may not be able to accept the ......"

Pei Qian's eyes lit up, didn't you say it earlier if there was such a good way?

"Tell me!" Pei Qian tried to maintain a calm expression.

Guo Licheng paused and said, "There is a limit to the number of people that a gym can carry, and this cannot be changed. Therefore, in order to ensure the fitness experience of customers, the number of people can only be limited. ”

"I think we can develop an app that allows customers to make reservations every day according to their own time, and when the number of reservations in the current time period is full, there is a certain limit on the number of people."

"This method will not work for other gyms, because everyone is an annual card, and if customers are not allowed to come, customers will feel that their own interests have been lost, and they will definitely not agree."

"But our gym charges on a daily basis and specifies detailed workouts for customers, so when we create a workout plan, we can spread them out into different time slots based on how much time they have available."

"If the weekend is full, we can only accept customers who come to the gym at other times."

"However, it costs money to develop an APP, and the APP made by outsourcing is not necessarily reliable, in case it is made with a bunch of bugs and difficult to use, it will be troublesome. And customers may not understand our policy, and they may scold us. ”

"In addition, we must also have a special person responsible for coordinating and planning the fitness time of all students, and arrange it reasonably, otherwise it will definitely cause customer dissatisfaction......

Pei Qian raised his hand: "Okay, don't say it." ”

Guo Licheng thought that Mr. Pei felt that this plan was not feasible, so he hurriedly shut up.

However, Mr. Pei's eyes flashed: "Do it, do it immediately!" ”

"Isn't it just to make an APP? I'll arrange it! ”

The method that Guo Licheng said made Pei Qian too satisfied.

Making an APP can cost more money, forcing consumers to bundle the use of APP to the gym to make an appointment and persuade a group of people to quit, and let a special person be responsible for the overall planning of fitness time, arrange the fitness plan of students, and pay an extra salary.

And after doing so much work, the end result is only a little diversion of the crowd during the peak period, so that the customers who come during the peak period can save a little time and improve the experience a little bit.

This cost performance is simply so low that it explodes!

Pei Qian looked at Guo Licheng's eyes and couldn't help but appreciate it more.

It's definitely a buildable!

I knew you didn't choose the wrong person as the manager of the gym!