"Huh? Are other live streaming sites doing on-demand and playback of videos? Do you also ask a special editing team to edit these anchors? ”

"What? What did you learn from us? ”

After listening to Ma Yang and Chen Yufeng's reports, Pei Qian's head was full of question marks, and his face was dazed.

What a hell of this!

According to Chen Yufeng, he just got news from Crooked Live, saying that several relatively large live broadcast platforms, including ZZ Live, are starting to develop the recording, on-demand, and playback functions of anchor videos, and they are all looking for special editors to cut videos for anchors and put them on the anchors' personal channels.

That's what happened in the past two days.

As long as one live broadcast platform comes up with a new feature, other live broadcast platforms will immediately follow up, not wanting to fall behind and lose the opportunity in this money-burning war.

Although Liu Liang, the vice president of ZZ Live, wants to keep it secret, how can this matter be kept secret? Developing a feature involves a large number of low-level staff, and it is not too easy for other live streaming platforms to spy on news.

So, this information went around in circles and returned to Chen Yufeng's side.

Pei Qian confirmed with Chen Yufeng repeatedly, and finally understood that this function was first done by Rabbittail Live.

And what Chen Yufeng is struggling with now is that other live broadcast platforms have also followed up and plagiarized the practice of rabbit tail live broadcast, how should they deal with it?

Pei Qian fell silent.

Find an editing team for the anchors, and specialize in video on-demand and playback functions...... Who came up with such a creative idea?

Isn't this nonsense?

The live broadcast platforms in Pei Qian's memory did have some similar functions, but none of them had too good results, and it can be said that their efforts were in vain.

Because live streaming and video are, in the final analysis, two different modes of entertainment.

The video is like a meal, all kinds of nutritional collocation and even plating and styling must be very perfect, and the higher the information density, the higher the audience's acceptance.

And the live broadcast is more like a snack, as long as it is not too unpalatable, most people don't really care about the problem of balanced nutrition, as long as the mouth does not stop. Live broadcast is nothing more than dancing, playing games, etc., the information density is very low, and most viewers want a sense of participation in real-time interaction with the anchor.

The difference between these two entertainment modes determines that it is difficult to connect the two modes of video and live streaming. Once the live broadcast loses its real-time attribute and becomes a video, then its "low-value" attribute will be quickly amplified, and there will not be many viewers watching it anymore.

Because the audience watches the live broadcast, they are watching the uncertainty, and they will no longer be interested in the results that have been determined.

Even if you find someone to edit, because the information density of the live broadcast is too low, even if it is edited into a video, it is still very low. Unless it is cut out of dozens of hours of live broadcast material, the effect will still not be very good.

In other words, this model doesn't seem to be very reliable in the first place!

This wave, this wave is copied by other live broadcast platforms......

However, Chen Yufeng can come up with such a wrong decision for Rabbit Tail Live Broadcast, which seems to be worth encouraging!

So how should this be handled?

Pei Qian thought about it for a while, this matter is really tangled.

Tell other live streaming platforms the truth, will they believe it?

But not telling other live streaming platforms the truth may lead to them spending unjustly money and wasting manpower. And other live broadcast platforms have been hit, which may give Rabbit Tail a chance to live broadcast, which is a big hidden danger.

As for the rabbit tail live broadcast, since this road is impassable, it must be for them to increase their efforts!

Thinking of this, Pei Qian replied: "That's a good idea. We must increase our efforts here, spend money to find professional video editors, and try to match the anchors on this side of Rabbittail Live with editors! The wages and benefits are all full, all in accordance with Tengda's salary standards. ”

"As for other live streaming platforms......"

"Tell them that this mode is only played by Rabbittail Live. There's no need for them to join in the fun, there's no point in wasting time, money, and manpower. ”

Chen Yufeng was stunned for a moment: "Ah, Mr. Pei, what if they don't listen?" ”

Pei Qian was stunned for a moment.

It has to be said that this possibility is very high.

Rabbittail Live is doing this mode one by one, and then telling other live broadcast platforms that this mode is useless? People don't believe it.

Pei Qian sighed: "If you don't believe it, don't believe it, if they have too much money and no place to spend it, they will have to burn it, and I can't stop it." ”

I can convert personal property by burning money, what do you burn money?

But Pei Qian can't say it explicitly, he can only hope that these live broadcast platforms will seek more blessings for themselves.

Chen Yufeng hurriedly said: "Okay, Mr. Pei, I understand!" ”

After hanging up the phone, Chen Yufeng's expression became much more confident.

Ma Yang also listened the whole time, and Da Chang's face was a little dazed: "What does Brother Qian mean by this?" Why is it only rabbit tail live broadcast that can be fun? Is this a scam to other sites, or is it true? ”

Chen Yufeng obviously read something from Mr. Pei's words, and his expression was full of confidence: "Mr. Pei's words are obviously seven points true and three points false!" ”

"I also heard just now that other live broadcast platforms are copying the rabbit tail live broadcast mode, so I'm a little anxious. Now that Mr. Pei is so little bit, I suddenly understand! ”

Ma Yang was still at a loss: "Huh? Understand what? ”

Chen Yufeng explained: "Mr. Ma, Mr. Pei said that this mode can only be played by rabbit tail live broadcast, why? Because everyone's positioning is completely different! ”

"At present, the live broadcast content on the rabbit tail live broadcast is all knowledge sharing, that is to say, there is a lot of dry goods. For example, a big guy gives a lecture for an hour, and the dry goods in it must have at least forty or fifty minutes, and only need to cut out a concise version of these forty or fifty minutes to ensure the density of information. ”

"And what is the live content on other live streaming platforms? Game games, singing and dancing, outdoor ...... For these contents, it would be good to be able to cut out fifteen minutes of essence in a four-hour live broadcast, and things that are purely entertaining, even if they are recorded and broadcast, may not be watched by many people. ”

"Especially compared to their own platform, there are a lot of live broadcasts going on, so why should viewers go to watch the recordings?"

"Therefore, what Mr. Pei said is false, true and false."

In a light sentence, if other live broadcast platforms can give up this model, it is equivalent to surrendering without a fight, eliminating a small hidden danger that may exist; And if other live broadcast platforms continue to take the lead and don't give up, we can also be invincible! ”

"Of course, in the future, Rabbittail Live will also do other types of live broadcasts, but the focus of our editing team will definitely be biased towards those live broadcasts with high information density and sufficient dry goods."

Ma Yang suddenly said: "Oh...... It turns out that Brother Qian meant this. But are we going to tell these things to other platforms? ”

Chen Yufeng shook his head: "Of course not!" ”

"We'll just say it vaguely, it looks like a bluff. Those who are frightened will naturally give up, and let them continue to burn money, and we will not lose money no matter what. ”

"Mr. Pei's positioning for Rabbittail Live has already made us invincible at the beginning, because it is a misplaced competition with other live broadcast platforms, so they fight to the death, and they have nothing to do with us at all!"

"I'm going to find a way to release the information, and how other live streaming platforms will interpret it...... That's their business. ”

……

Yangcheng.

Liu Liang, vice president of ZZ Live, was busy discussing the specific design plan of the new feature with the product manager and programmer in the conference room, when there was a knock on the door outside.

Liu Liang was stunned for a moment: "Come in." ”

An employee walked in briskly and whispered a few words next to Liu Liang.

Liu Liang looked at the employee, and an incredible expression appeared on his face: "Really? ”

The attitude of the employees is very convincing: "It's true. ”

Liu Liang was speechless for a while, looked at the design plan in his hand, and then looked at the product managers and programmers in the conference room, not knowing what to say.

The ups and downs of these two days are so fast!

The appearance of the rabbit tail live broadcast made Liu Liang feel like a big enemy, so he decided to develop a function similar to the rabbit tail live broadcast, which is not only to take precautions, defend in advance, but also gamble on the future.

However, after Liu Liang told his product team about this, just one night later, all other live broadcast platforms knew about it, and they all planned to develop similar functions!

Liu Liang was speechless, but there was no way, the competition between live broadcast platforms is so crazy now, whoever is one step slower may miss the opportunity.

You copy me, I copy you, everyone is playing the same tricks, and no one laughs at anyone.

Therefore, Liu Liang urged the product manager to hurry up and hold a meeting immediately after making the design plan, wanting to finalize this function and start research and development as soon as possible.

As a result, just now this employee came to report again, saying that the rabbit tail live broadcast seemed to know about it, but Mr. Pei said: This mode is only the rabbit tail live broadcast can be played, and there is no need for other live broadcast platforms to join in the fun, except for wasting time, money and manpower, there is no meaning!

Now it's Liu Liang's turn to be entangled.

Is this true news or fake news?

Liu Liang obviously hesitated, but after thinking about it for a while, he still said: "No matter, this function will be done first!" ”

I just brought the product manager and programmer to a meeting, and I turned my head and said that this function was not done, where would Mr. Liu's face go?

Although Mr. Pei said that this function can only be played by rabbit tail live broadcast, and other platforms are all in vain, do you know if it is not a bluff? Maybe it's because I'm afraid that other platforms will copy it, so I release this kind of news?

So Liu Liang decided to invest resources to make this function first, what if the effect is good?

The employee who came to report the letter nodded: "Okay, Mr. Liu." One more thing, the bidding for broadcast rights on the ICL's side has begun. In the past two days, the marketing department has been communicating with Longyu Group, and the price is 11 million ......."

Liu Liang couldn't help frowning.

"11 million?"

"The GPL's broadcast rights are only 12 million!"

Liu Liang was a little unhappy when he heard this price, did the finger company and Longyu Group take themselves too seriously?

It is true that the broadcast rights of the GPL have been sold for 12 million, but how popular is the GPL in China?

Most live broadcast platforms are willing to spend so much money to buy broadcast rights, because they think it is more cost-effective to spend this money to buy the popularity of the GPL.

Why did ICL ask for 11 million?

The current number of players in the national server ioi is very small, and the popularity of various events is not very high, and the audience base is not a level.

The reason why GPL can sell for such a high price is that the GPL's preseason has been paved and warmed up for a long time, so that all live streaming platforms can clearly see the popularity of this event, and they have raised the price to this point after bidding with each other.

The ICL doesn't have the heat of the preseason, and it's a new league, so who knows what the heat will be?

Now spend 11 million to buy the broadcast rights, in case the popularity is very low and no one watches it, isn't it a big loss?