Chapter 917 Live Streaming Platforms Follow Up (Supplement)
Liu Liang is very sure that other live broadcast platforms will definitely get the same information at about the same time: Mr. Pei does rabbit tail live broadcast, and he will not form a direct competition with them.
After all, Liu Liang and these live broadcast platforms are old rivals, and they know each other well.
And with Liu Liang's understanding of Mr. Pei, most of these words are true.
Because Mr. Pei has always been an upright person, he is mainly conspiracy in business, and rarely uses deception to deal with competitors.
Of course, sometimes Pei will always mislead his competitors tactically, but even then he will not deceive or lie, but will use a more clever technique, such as using words and "part of the truth", to direct the opponent's attention to other places.
Liu Liang felt that most of the other live broadcast platforms would put their minds at ease after hearing Mr. Pei's words, and would not delve into it.
Literally, Rabbittail Live seems to be a knowledge live broadcast platform, similar to online classes and other models.
If you do this model, it is equivalent to paying for knowledge, such as a series of courses by a professor, the first half is free, and the second half is charged, so that as long as the audience is large enough, you can also get a good income.
Along these lines, Rabbittail Live's main competitors are websites that sell open courses and paid for knowledge, rather than other live streaming platforms.
Liu Liang subconsciously thought so.
But after dealing with Zhang Yuan for a long time and hearing about some of Mr. Pei's deeds, Liu Liang suddenly felt that his layers seemed to be a little shallow.
Although all this seems very reasonable, Mr. Pei's behavior is so reasonable, which in itself is the biggest unreasonableness!
Everyone knows that when Mr. Pei first enters a new field, he will inevitably make a series of maverick behaviors. This is true whether it is a takeaway, an internet café or a gym.
All of Mr. Pei's business activities are unexpected and reasonable. In other words, when you first enter this field, the business behavior is puzzling, and after the success of this model, it becomes apparent.
On the other hand, this time, Mr. Pei's entry into the live broadcast platform, although it also gave people an unexpected feeling on the surface, it did not achieve that shocking effect.
Isn't that illustrated...... Mr. Pei's real business model is still hidden under the rabbit tail live broadcast? The current status quo of Rabbit Tail Live is just a trick?
The more Liu Liang thought about it, the more he felt that something was wrong.
The person in charge of other live broadcast platforms definitely didn't think as much as he thought, but Liu Liang may be a little overthinking because of too much work pressure, and it is easy to think deeply about everything.
But this thought, I can't stop!
"If Mr. Pei is just to be a knowledge payment platform, then why do you have to make a live broadcast model, and the name is also XX live broadcast? It can be made into an open class platform like other websites, and a video collection! ”
"Mr. Pei said that he would not form a direct competition with our platforms, so ...... Does the implication constitute indirect competition? ”
"Mr. Pei must be optimistic about the future of the live broadcast platform before he plans to enter, just to be a knowledge payment platform is definitely not his ultimate goal, so what is his ultimate goal?"
Liu Liang hurriedly opened the website of Rabbittail Live on the computer and studied it carefully.
The interface is very simple, the content of the live broadcast is also very simple, no matter how you look at it, it is just a platform that has just started for a long time, and it doesn't seem to have too many special features.
Suddenly, Liu Liang noticed something different: the live broadcast room of all the anchors of Rabbittail Live is also their personal channel, that is, live broadcast and video seem to be two in one!
Although there are no videos uploaded to these anchors' personal channels, as long as you diverge your thinking a little, you can make up the scenes that will be crammed with videos in these channels in the future.
Obviously, the rabbit tail live broadcast made by Mr. Pei is not simply a live broadcast platform, it is more like a collection of live broadcast and video platforms!
Compared with traditional live broadcast platforms, there will be a large number of content-rich and streamlined video content on Rabbittail Live Broadcast, which can be watched repeatedly by the audience after screening;
Compared with traditional video platforms, the video area of Rabbittail Live is more concise, and the content pushed will revolve around the live content that the audience has watched, and at the same time, after the identity of the anchor and the UP master is combined, it is easier to increase the stickiness of the audience.
Considering the large number of resources that Tengda has in his hands, once the rabbit tail live broadcast can be pushed, it may develop rapidly and snowball, which will have a very big impact on all live broadcast platforms and even video sites like Elle!
You know, the real rise of the Elle Island website is in the past two years, and Mr. Pei has created so many business opportunities, who knows if he will catch up?
Liu Liang couldn't help but suddenly think: "This pattern is more in line with Mr. Pei's vision!" ”
"Could it be that the future development trend that Mr. Pei sees is the integration of live broadcast platforms, video websites, and even short video platforms and other media?"
"That's why he entered the live broadcast circle strongly?"
"At the same time, in order to appease our live broadcast platforms, Mr. Pei deliberately released fake news, saying that the rabbit tail live broadcast and us will not constitute a direct competitive relationship, so let's relax our vigilance."
This statement is true, but only in the early and middle periods! Once the rabbit tail live broadcast develops rapidly and reaches a certain scale, it will inevitably have a huge impact on all live broadcast platforms and even video websites, and even if Mr. Pei doesn't plan to compete with us, we will definitely be in a bad situation! ”
The more Liu Liang thought about it, the more panicked he became.
Although this idea seems ridiculous, which of Mr. Pei's previous practices is not ridiculous?
The more ridiculous it is, the more it looks like something that President Pei did!
Liu Liang has been anxious about ZZ Live competing with other live broadcast platforms recently, and his mentality is already very unstable. Now Mr. Pei suddenly stepped in again, how could he not think about it?
"What to do? You can't sit still, can you? ”
"Hmm...... Otherwise, we will do the same! ”
Liu Liang suddenly thought of an idea and thought about it.
This kind of function, ZZ live broadcast can also do it!
It's nothing more than making all the anchors' spaces their personal channels on the basis of the existing live broadcast platform, and then updating the live broadcast videos of the anchors on them!
This feature shouldn't be a hassle to do.
The only problem is that if it's just a video, no one will watch it. After all, most live broadcasts are more casual, not as streamlined as videos, and if you record them, the fun will plummet.
Mr. Pei must have also taken this issue into account. So, what does President Pei do......"
"Raise a group of people to edit videos for these anchors?"
"Well, most likely!"
It is definitely unrealistic to let the anchors cut their own videos by themselves, after all, the anchors are busy with live broadcasts and have little time, and the editing skills of most anchors are not good.
Artificial intelligence automatic editing? Technology hasn't advanced to that extent yet, and it's unlikely that it will last a lifetime.
The only solution is to recruit a group of people to help edit these videos.
But this involves a key issue: there are so many anchors, even if it is just a special person to edit the head anchor, it is definitely not a small number. Each person is given a salary of several thousand yuan, assuming that only the 100 anchors at the head are assigned special editors, they will have to get hundreds of thousands of dollars every month, and if you give a little performance bonus, it will easily reach millions.
After all, if you want to have a good effect, you have to spend money to find talents with excellent editing skills. And this kind of talent has a wide range of job search paths, and the salary level is generally not low, so it is absolutely impossible to spend less money if you want to invite them.
But Liu Liang thought about it for a moment and felt that the money was still well spent.
Spend millions of dollars every month and bet on a future.
And it is the future that Mr. Pei sees.
Thinking of this, Liu Liang immediately called his subordinates and called them to his office.
"Develop a new feature, be fast!"
……
……
Tuesday, February 28th.
Rabbit tail live.
Ma Yang is in a good mood.
Yesterday, Rabbittail Live released a promotional video, and it was officially launched. From yesterday's official broadcast to the present, the rabbit tail live broadcast has not had any lag or disconnection, plus the barrage atmosphere is very good, so the viewing experience is very good.
Of course, there is nothing surprising about this, after all, spending a lot of money to buy bandwidth, in fact, the audience that diverts in is far less than the upper limit of the website, which will hell if it is still stuck.
Many live broadcast websites have made such mistakes, and they are going online in a hurry, and several newly recruited big anchors start broadcasting at the same time, trying to create the illusion that the website is very popular, but they never expected that there were too many viewers and insufficient bandwidth on the website in an instant, and the result was stuck in an explosion, and I couldn't watch any live broadcast.
As a result, the audience who had worked so hard to bring in was angry and ran away, and spit on before leaving, which outweighed the loss.
And rabbit tail live broadcast will not encounter such a problem at all.
Not only on the first day of launch, but it is estimated that the bandwidth will not be occupied for a long time in the future......
Although there are still young scholars and lecturers broadcasting live today, the popularity has dropped significantly. This is the same as Pei Qian's estimate, when the website was first launched, many people just wanted to watch the excitement, and after the heat passed, a small part of the knowledge left behind.
However, starting today, there are already a number of freelance streamers who have joined. Because the restrictions on anchors are extremely relaxed, many people see a new live broadcast platform and feel that this will be their opportunity, so they will come and try it when conditions permit.
Ma Yang never looks at those complicated data, for him, as long as the live broadcast website is not stuck.
At this moment, Chen Yufeng hurriedly walked over with some expressions.
"Mr. Ma, I have something to report to you."
"I just got the news from Crooked Live, it seems that several websites are doing new features, to integrate live broadcast and recorded video, that is, to copy the rabbit tail live broadcast mode!"
Ma Yang was stunned for a moment: "Uh...... And then what? ”
Chen Yufeng raised his eyebrows: "Of course it's not good!" These live broadcast platforms have a first-mover advantage and have a large number of anchors and viewers, if they have no brains to follow the operation mode of rabbit tail live broadcast, it will definitely seriously squeeze our living space! ”
Ma Yang realized at this time, and nodded suddenly: "I see, then according to what you said, the situation is very serious!" What are we going to do? ”
Chen Yufeng shook his head slightly: "This thing is not easy to do, there is no patent for a similar model, and other live broadcast platforms can do it if they want to." Or...... Let's ask Mr. Pei! ”
Ma Yang was a little unhappy: "I always ask Brother Qian, it seems that we are all like rice buckets, and we can't solve any problems." ”
"Let's figure it out for ourselves first!"
Ma Yang and Chen Yufeng stared at each other for five minutes.
Ma Yang picked up the phone: "Forget it, I can't think of it." Let's ask Brother Qian what he should do. ”