A salaryman with a monthly salary of 5,000 yuan, let him spend 1,500 yuan to rent a house, or spend 2,000 yuan to rent a house, he can't say "can't afford to rent", but he will definitely compare.

At present, the direct competitor of Sloth Apartment is the newly launched "Safe Housing" business of Zhujia Group.

Zhujia Group is a very influential housing agency nationwide, and many people will brainlessly choose the house owned by Zhujia when renting, because compared with those small intermediaries and second landlords who cheat their fathers, the Zhujia Group has a big business, and the possibility of cheating people will be smaller.

In the past two years, the Zhujia Group has also seen the increasing demand of young people for the living environment, so it has launched the "Safe Housing" business, that is, signing a contract with the landlord to rent some old houses with relatively dilapidated decorations, decorating them themselves, and then raising some rents to rent to tenants.

These are also well-decorated, well-furnished and fully equipped houses, and the overall appearance is good, although it is more expensive than other houses, but good decoration means comfortable to live in, so this business is developing well.

Compared with the sloth apartment, although the overall decoration and furniture of the housing group are more than one grade worse, it does not have so many rules, and the price is much cheaper, which is obviously more suitable for the needs of the public in the eyes of the working class with a general low income.

The monthly rent has increased from 1500 to 2000, and the rent will cost 6000 yuan more a year, and you can get yourself a new mobile phone.

Moreover, in these messages, Pei Qian smelled a hint of the water army.

The Sumijia Group also has a large number of local stores in Jingzhou, and each store has a lot of intermediary employees.

The sloth apartment launched by Tengda is also a rental business, which is in direct competition with their "safe house" business, and it is impossible for the Zhujia Group to be indifferent to the popularity of the sloth apartment.

You don't even need to hire a special water army, just force all the employees of all the stores in Jingzhou to search for similar posts, and disguise themselves as passers-by to speak below.

Although these people don't understand, after all, 24-hour high-intensity replies can create a loud noise on the Internet, muddy the water, and create a false impression that "most people are dissatisfied with the sloth apartment".

In short, judging from the Internet public opinion, most of the customers attracted by the promotional video of the sloth apartment were persuaded to quit.

But even so, there are still people who overcome all difficulties and sign a rental contract to live in a sloth apartment.

The house on the top floor of Building 8 in Binhu Community, which is the house where Chen Lei was filmed when he filmed the MV, was rented on the spot by one of his avid female fans.

Because the scenery of this house is exactly the same as in the MV, it is very suitable for taking pictures and posting them to Moments.

Obviously, the main purpose of this customer renting this house on the top floor is not to live, but to chase stars.

Take a seat on the sofa where Chen Lei has sit, it's worth it!

After Pei Qian learned about this matter from the housekeeper of this building, he couldn't laugh or cry.

It can only be said that the star chasing of rich people is so unpretentious and boring.

"Hey, after all, Chen Lei has a lot of fans, and this kind of thing seems to be inevitable."

"But if it's only a few houses, it won't have a big impact on the money-losing model of sloth apartments."

Although Chen Lei's influence may indeed make some people chase stars, it is not a big problem.

The point is that it's renting, not buying.

If this house is sold, many people may buy it for the sake of chasing stars, after all, the house can be sold after it is bought, it can maintain its value, and it can be rented out by itself, which is cost-effective.

But this house is only rented and not sold, and sublease is strictly prohibited, if you chase stars like this girl and don't live by yourself, it means that the monthly rent will be thrown away in vain, and the house does not belong to you.

Therefore, Pei Qian feels that even if someone chases stars because of this MV, it should not affect the overall situation.

What's more, the commercial and residential building in Shundong Garden, as well as the Dawn Flat in the city where he lives, there is not a single tenant.

Pei Qian slipped around and came to the conclusion that although the sloth apartment is currently skyrocketing, it is still safe for the time being, and it can be observed again.

So, he took the car home and took a nap with peace of mind.

……

In the afternoon, the Palpitation Hostel.

Li Shi and other investors gathered together for a meeting.

Since the opening of the Palpitation Hostel, the condition has been not bad.

The publicity work in the early stage was very sufficient, attracting a large number of young people from Jingzhou and even Handong Province; And the various interesting projects in the Thrill Hostel also continue to have an excellent reputation.

But the problem is that it doesn't seem to be that hot.

For Li Shi and other investors, the Thriller Hostel can only be regarded as a normal profit at present, and the income from related supporting industries plus the profits from the commodities sold in the Golden Maze can cover the daily expenses of the Thriller Hostel.

But it is still far away to recover the cost of investment.

This kind of heat is at most a soup.

Although everyone is used to drinking soup with Mr. Pei, the problem is, Mr. Pei doesn't seem to have any blood to make this time?

To be precise, the current situation is that Mr. Pei is drinking soup, and the others are just smelling the fragrance.

To this day, the Horror Hostel project has not met everyone's expectations.

Therefore, the investors spontaneously gathered together and called Mr. Li over to discuss countermeasures together.

"Mr. Li, according to the current income, if you want to recover the investment in the entire project, you have to go in the Year of the Monkey, I can't wait!"

"Yes, Mr. Li, hurry up and think of a way? Do you want to urge Mr. Pei again? Mr. Pei must have a back move! ”

"Or do we think about it ourselves?"

"What do you think? No way! I've been observing the situation at the Horror Hostel all this time, and I've found that it's not very promising. Although this program can be experienced many times, there will always be times when you get tired. At present, there are not enough tourists in the country, and most people are reluctant to go to Jingzhou just for a haunted house. So in the short term, there is no possibility of making a big profit at all! ”

"Could it be that Mr. Pei miscalculated? Overturned? ”

"Mr. Pei reminded us that this project may not make money, is it serious?"

Investors are a little panicked.

Because the investment in the Palpitation Hostel is too large, the current money, it can only be said that it offsets the operating costs, and after recovering all the initial investment, it is called really making money!

If you can't get back the previous investment, it's not called a profit, it's a blood loss.

Li Shi listened to the discussion of other investors and was silent.

The current situation of the Palpitation Hostel project really did not satisfy him.

Everyone can feel that from "okay" to "hot", it seems that there is a little bit of distance.

But this little distance, but it can't be reached.

Is there a problem with the project itself?

No problem, Desperate Escape, Nightmare of the Murderous House, Ultimate Horror, Golden Labyrinth, Healing Fountain, Maid Coffee...... These are all very good, and the feedback from tourists is also good.

Now with the Tengda Life APP, the problem of queuing has also been solved, and everyone can use the APP to queue up at the same time to eat, go around, and go shopping in the golden maze, and the experience of tourists has been greatly improved.

Is it a matter of publicity?

The publicity seems to be in place, and many people already know about the Horror Hostel, both in Jingzhou and across the country. The publicity arranged by Mr. Pei, including the shared phone booth and Qiao Laoshi's video, has already played a role.

Thinking about it, I really can't think of what is missing, so that the Palpitation Hostel can't go from "okay" to "hot".

Or, as some investors say, Mr. Pei is not omnipotent, and he has not succeeded in calculating all the situations?

Li Shi obviously would not agree with this statement.

After all the investors finished complaining, Li Shi knocked lightly on the table: "Okay, be quiet." ”

"Do you think Mr. Pei miscalculated on the Palpitation Hostel project?"

"Then you're too much to breathe."

"How long has the Palpitation Hostel been open? It's only been less than two months! You only saw that many of Mr. Pei's projects were on fire, and you mistakenly thought that the Horror Hostel would be like this. ”

"Didn't you find out? In fact, many of Mr. Pei's projects have persisted long enough before they become popular! ”

"It's like touching fish and taking out, after more than a year of loss, Mr. Pei not only did not cut the project, but continued to invest money in it, and finally took advantage of Jingzhou garbage classification to start soaring!"

"Now, the future of fish delivery is immeasurable!"

"If Mr. Pei couldn't hold his breath like you and gave up after two months, how could he have today's success? What's more, the Palpitation Hostel is not losing money now, but it is just making money more slowly. ”

"Do you know where the gap between you and Mr. Pei is?"

"All of them are engaged in investment, so they don't understand this point, right?"

The investors were all quiet down by Mr. Li's lesson.

Indeed, anyone who knows a little bit about investment knows that it is meaningless to look at the short-term investment, and it is all about the long-term.

It's just that there are too many investment myths in Mr. Pei, so the psychological expectations of these investors have been constantly raised, and the Shock Hostel is a little less popular, and they have lost patience.

Now that Mr. Li has taught him a lesson, everyone has calmed down.

An investor coughed lightly: "Mr. Li, yes, what you said is very reasonable, we are indeed a little anxious." But this is also for everyone's good, who doesn't want the Horror Hostel to be more popular and make more money? ”

"Mr. Li, you let us calm down and wait, indeed, we should believe Mr. Pei, but is it too passive to wait like this?"

Other investors also nodded: "Yes, Mr. Li, this is too passive, why don't we find a way to engage in publicity, even if it costs some more money?" ”

Li Shi was silent for a moment and looked around at everyone: "Spend some more money?" Are you willing to do it? ”

The investors continued to nod: "Yes!" ”

They paused, then added, "Of course...... How to spend it will have to be discussed by everyone. ”

Li Shi nodded slightly, quite satisfied with the attitude of these investors.

In any case, everyone's interests have been deeply tied up by the Horror Hostel project, and no one wants to be a deserter, or even willing to continue to pay for publicity.

That's a good thing.

Only by firmly believing in Mr. Pei and always following him can he be qualified to drink soup.

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