Lin Wan continued to experience the game seriously.

Although she still can't like this game genre, in order to be able to complete this historic feat and witness the birth of a new game mode, Lin Wan still decided to show enough professionalism.

As a designer, even if it's a game you don't like, you have to work hard to get the job done, and you have to understand it completely!

"Huh? I've drawn the Heavens-Choice! ”

On the screen, Lin Wan's game character suddenly emitted a golden light, and the entire model expanded by two or three times, like a giant in a group of players.

This is the performance of being drawn by the Heavenly Chosen System, and at this moment, Lin Wan's game character combat power has soared!

Lin Wan immediately began to "work seriously" and rushed into the battlefield to kill.

About half an hour later, the war was over.

Ye Zhizhou knocked lightly on the door and came to discuss some things with Lin Wan.

He had been here before, and saw that Lin Wan was seriously studying the game, so he was not too embarrassed to bother, and only came over after the national war was over.

"Director Lin, I want to discuss the publicity matter a little."

"Although there is still more than a month before the game is actually made, the promotion has to be prepared in advance."

According to their previous R&D experience, Ye Zhizhou and Wang Xiaobin felt that they were almost ready to prepare a publicity plan.

Lin Wan was stunned: "Huh? So early? ”

In her impression, Tengda seems to be a period of time after the game ceiling, and the publicity effect is only apparent, and then it explodes instantly.

Lin Wan has always felt that this is the norm in the game.

But on second thought, it might just be because I didn't know.

Like the performance art publicity of "Game Producer", it was obviously arranged by Mr. Pei a long time ago, and the publicity effect came out after the game was launched, but the preparation for the publicity work must have been carried out a long time ago.

Thinking of this, Lin Wan nodded: "Okay, how are you going to publicize it?" ”

Ye Zhizhou thought for a while: "According to the original experience, the best way to work is to buy web ads and video website ads, which is the kind of ...... that automatically pops up the game window by clicking on it."

Lin Wan frowned subconsciously.

It's too low, too.

This kind of web psoriasis advertisement selling dog meat on the head of a sheep has always been hated by Lin Wan, and now her own game also relies on this promotion?

Resist!

Ye Zhizhou added: "However, the problem now is that our game is micro-end. ”

"Even if there is a pop-up window, players need to download a small installation package if they want to play our game, which will greatly reduce the click conversion rate of our game."

"It's a very serious problem, and it's hard to estimate the consequences."

Lin Wan was a little speechless.

Meaning, even this kind of low and annoying propaganda is not necessarily good?

Lin Wan thought for a while: "For this question, I will ask Mr. Pei for his advice." ”

Ye Zhizhou was very happy: "This is the best!" ”

Pei Qian said before that if there are any problems in the process of game production, just listen to Director Lin.

Ye Zhizhou and Wang Xiaobin did the same, and some small problems in the research and development were all discussed internally, and then Lin Wan came up with the idea.

However, if you encounter some problems that everyone can't make up their minds, then you must still consult Mr. Pei.

In terms of publicity, everyone didn't think of any too good way, so they could only ask Mr. Pei.

With a little apprehension, Lin Wan sent a message to Pei Qian, asking for the publicity plan of "Bloody Battle Song Power Enhancement Version".

What if Mr. Pei doesn't have any good publicity methods?

After all, after changing from a browser game to a micro-terminal game, the genre of this game has changed, and traditional publicity methods are not necessarily good.

Even if it is Mr. Pei, I'm afraid I have to think about it for a few days before I can get a reply, right?

However, within a few minutes, Pei Qian replied.

"Wait a minute, I'll send you a copy."

After another five minutes, Pei Qian sent a document.

Lin Wan opened the document and read it with Ye Zhizhou.

The publicity plan given by Mr. Pei is very simple, advertising bombardment!

Or follow the traditional way, place ads on web pages, video sites, etc.

It doesn't look like the original propaganda tactics.

However, the publicity plan given by Mr. Pei even deliberately required that the star should be paid to wear cos costumes for filming, and specially stated that the Hong Kong and Taiwan movie stars must read the advertising words in person, and even the content of the advertising words has been written!

"Hello everyone, I'm XXX, I've acted a lot, but the game, I only play "Bloody War Song Power Enhancement Version", a fair game, so that everyone can experience the pleasure of the local tyrant, and when you come to the battlefield, I'll be your brother!"

"XXX has wrapped up the "Bloody War Song Enhanced Edition", this game is really fun, you have to wait for one hundred and twenty years if you miss it!"

"The new version of the ship that has not been saved in Jiesili, you need to experience three times, and you will do the same as me, and fall in love with the game!"

……

Etcetera.

Lin Wan and Ye Zhizhou looked at each other in confusion.

Close the document and open it again.

I thought it was my own way of opening!

Ye Zhizhou felt that he was completely confused.

Mr. Pei sent a copy so quickly, obviously he had already made up his mind.

This propaganda method may have been thought of by him a long time ago.

But why choose this type of propaganda?

These lines ...... It's very low at first glance!

Aren't you afraid you'll be scolded to death when the time comes?

Ye Zhizhou feels that "Bloody Battle Song Power Enhancement Version" is not a krypton game now, it can be said to be a game of conscience, and we have all been whitewashed!

Since it is whitewashed, why do you still do this kind of advertising, isn't this pouring dirty water on yourself?

If traditional krypton gold is also available, then this kind of publicity is really good.

Because the theme players of the page game are local tyrants and coal bosses, they all like Hong Kong and Taiwan movie stars, and the advertising words are written very directly, so it should be easier to live in their favor.

However, the main target group of "Bloody War Song Power Enhancement Version" is no longer those local tyrants!

What's more, this kind of publicity seems very earthy and outdated, even if judged by the advertising of general browser games, it is quite low......

It's over, I don't know what Pei always thinks!

Ye Zhizhou looked at Lin Wan with inquiring eyes.

Lin Wan was also thinking, obviously, her rejection of this advertising slogan was much higher than Ye Zhizhou.

However, she knows Mr. Pei better than Ye Zhizhou.

After thinking about it for a long time, Lin Wan nodded slightly: "I understand." ”

"Mr. Pei's goal was originally to make players no longer slaves to money, in order to reverse the players' tastes!"

"In other words, when promoting, we must try to attract the target players of the krypton gold game, so that we can use this game to reverse their consumption concept!"

"For this reason, Mr. Pei did not hesitate to use this low-looking publicity method, and even risked the possibility of being infamous, just to allow more traditional web game players to come to the game."

"It's going against the sky, even if it's misunderstood and ridiculed by everyone, so what?"