Soon, Imperial Dynasty Mutual Entertainment received a reply from GA, and GA attached great importance to the "League of Legends" information provided by Imperial Dynasty Mutual Entertainment and the follow-up modification suggestions for COG, and Raman Clive personally replied, but still did not reveal too much meaning to modify.

"I understand your philosophy very well, and if League of Legends does have such a high retention rate, then this is really bad news for COG."

"However, I still think that complexity and variety are the key to this kind of game, and simplifying the operation can indeed make it easier for more people to play, but it is very likely to damage the fun of the game itself and overdraw the vitality of the game in advance."

"For a game, the difficulty of getting started determines its audience, but the depth and complexity of the game skills determine its competitiveness and ceiling. I think League of Legends' simplicity is a short-sighted act that needs to be treated with caution as to whether it is reasonable or not. ”

"Of course, I will also seriously consider your suggestions and adjust the difficulty of some heroes to get started, thank you again for your strong support for COG promotion."

After reading Raman Clive's reply, Lin Zhaoxu sighed lightly, obviously, Raman Clive's attitude was to refuse at all times, although Imperial Dynasty Mutual Entertainment provided GA with a very detailed experience report and game data, but Raman Clive still insisted on his own point of view.

Of course, he understands the importance of simplifying games for promotion, but he is also right, games that are too simple will make the game itself lose depth, and those relatively hot game types in the esports field, such as FPS and RTS, are games with extremely high game depth, and I have never heard of casual mobile games that can play esports.

Lin Zhaoxu understands that Raman Clive is obviously a more authoritarian person, and he has a strong confidence in his own designs, which is a common problem that many talented designers have. Maybe there will be some simplification of COG, but it is absolutely impossible to simplify to the extent of League of Legends.

Lin Zhaoxu was a little disappointed, but quickly accepted the matter.

Anyway, Imperial Dynasty Mutual Entertainment has decided to do "Ancient Havoc", and there is already a simplified version of "League of Legends", so it is another good choice to let COG maintain its complexity and competitiveness.

The two games are pushed at the same time, and it is up to which one becomes the one used.

……

Years later, "League of Legends" continued to be popular.

A special name quickly spread among the player community, and many players began to be happy to refer to League of Legends simply as "masturbation".

This abbreviation originated from a Weibo post by Chen Mo.

"The overseas version of "League of Legends" is being planned, the English name is "LEAGUE OF LEGENDS", referred to as LOL, so what should the abbreviation of the Chinese name be called?"

Under this Weibo, many players have left messages with the mentality of not thinking too much of a big deal to watch the excitement, and the abbreviations are also varied.

Like "British Union", "Alliance" and so on, but the most praised is a homophonic name in the English transfer: "Masturbation".

Soon, this name spread quickly among the player group, and "playing two games of League of Legends" was naturally said by many people as "playing two hands" or "playing two games and masturbating".

Although the name may seem a little obscene at first, its appearance has played a huge role in the spread of League of Legends.

Because the name League of Legends, while formal, isn't enough to show the full character of the game itself.

In terms of English abbreviation, LOL itself is the abbreviation of "laugh out loudly", which is a customary usage, so in foreign countries, this abbreviation is very advantageous in communication.

However, the Chinese name of League of Legends has always lacked a very simple and easy to remember name, and if it is customarily referred to as "British Federation" or "Alliance", it sounds like a very formal international organization, not like a game.

The appearance of "Masturbation" is a good solution to this problem, this abbreviation fits the relatively young player base of "League of Legends" very well, and the more down-to-earth name helps to quickly gather popularity, so in a very short period of time, it has spread throughout the entire "League of Legends" player group, and even many people who don't play this game know this name.

The secondary creation of some video authors, such as a video column "Altar Express", also made the name spread at a faster speed.

While "League of Legends" is popular, various streamers and video UP hosts have also played a role in fueling the fire.

At present, in China, there have been three or four million-level "League of Legends" anchors, and there are also several popular series of videos.

Some talented players who quickly hit diamonds in the qualifying tournament and are even attacking the king quickly gathered a lot of popularity after starting the live broadcast.

Of course, this is mainly because Chen Mo has taken a good start, during Chen Mo's live broadcast, the anchor, the audience, and the live broadcast platform have all seen the strong potential of the game "League of Legends", after Chen Mo stopped broadcasting, these viewers had nowhere to go, and soon gave birth to several million-level big anchors.

And the major live broadcast platforms are also tapping some potential players, raising the price of "League of Legends" streamers, and even some other game streamers have begun to switch to "League of Legends".

In terms of video, there are currently three well-known video columns in China, namely "Martial Arts Express", "Weekly God Show" and "LOL Pit Daddy Collection".

The direction of these three video columns is different.

"Martial Arts" is mainly to share and introduce some of the latest information, version changes, new hero information, etc. of League of Legends.

"Weekly God Show" is a highlight of some videos, high-end operations.

"LOL Pit Daddy Collection" is a pit daddy operation and funny operation of some players, mainly based on low-end games.

As the saying goes, "the early bird gets the worm", and this is true in any field. The emergence of a new game has brought about a change in the entire streamer and video author circles, and these pioneers have a sharper sense of smell and are the first to launch content for this new game, which makes it easier to eat meat first in the face of rapid changes in the general environment.

It's a win-win for streamers, vloggers, and League of Legends itself.

……

As for Chen Mo, he began to shift his focus to the development of new versions and the production of overseas versions.

At present, all the work of "League of Legends" has been on the right track, and it is sweeping the entire PC circle at a very fast speed in China, and the player base has shown a trend of automatic diffusion.

In terms of promotion, as long as the original promotion plan is maintained and the current growth momentum is maintained.

At this stage, the promotion method is no longer important, the key is to maintain the stickiness of the game to players and constantly introduce new content.